CURevl Color Guidelines

Digital Color Pallet

The Primary Logo is the original brand element used historically for all audiences—both business and consumer. It can be rendered in the company dark blue, light blue, or black or reversed on dark blue, light blue, or black.

Primary Palette

Blues (and when needed black or white) is the only primary color used to create the CURevl logo or brandmark. The primary blue palette should be used for accent colors or anything outside of the logo.

# 002554
# 00A6CE
# FFFFFF

Secondary Palette

The secondary web colors are primarily for web use and when more contrast is needed. These also should be treated as accent colors.

# 1495c0
# 0c4977
# 898B8E
# 000000

Tertiary Palette

These are used ONLY for buttons and call to action events. They should never be used for anything outside of this.

# F8A03C
# FA7D02

Print Color Pallet

The Primary Logo is the original brand element used historically for all audiences—both business and consumer. It can be rendered in the company dark blue, light blue, or black or reversed on dark blue, light blue, or black.

Primary Palette

Pantone 648 C, Pantone 312 C, black, or white are only used to create the CURevl logo or brandmark.

CMYK 96 6 15 0
CMYK 100 89 36 37

Secondary Palette

The secondary web colors are primarily for web use and when more contrast is needed. These also should be treated as accent colors.

CMYK 28 16 12 35
CMYK 0 0 0 0
CMYK 75 68 67 90

Background Colors

For lighter backgrounds you can use a tint of both primary and secondary colors at ranges between 15-35%.